You might think Facebook is just a place to catch up with your friends, or somewhere to store photos, but you are very much mistaken! Facebook is a powerful tool that can be used to get the most out of your business, marketing strategy, and social media campaigns. You can achieve so much through social media, so learn to make the most of it with this excellent course, which covers detailed instruction on how to use Facebook for the benefit of your business.
Learning with Study 365 has many advantages. The course material is delivered straight to you and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.
This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests, and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months).
Suitability - Who should attend?
Learners must be age 16 or over and should have a basic understanding of the English Language, numeracy, literacy, and ICT.
Outcome / Qualification etc.
Successful candidates will be awarded a certificate for Facebook 201.
Training Course Content
1: Intro To Facebook Advertising
2: Setup Advertising Account
3: Types Of Advertising On Facebook
4: Ad Testing
5: Choosing Our Audience-Location
6: Choosing Our Audience-Age And Gender
7: Choosing Our Audience-Precise Interests
8: Choosing Our Audience-Broad Categories
9: Choosing Our Audience-Connections
10: Choosing Our Audience-Advanced Targeting Options
11: Choosing Our Audience-Campaign And Budget
12: Other Types Of Ads-Part 1-2
13: Ad Campaign Manager-Part 1-2
14: Outside URLs
15: Building Ad Text
16: News Feed Format And Creating Your Audience
17: Campaign Pricing And Schedule
18: Ad Campaign Tracker
19: Facebook Insights-Overview Intro
20: Analyzing Page Posts
21: Engaged Users
22: Talking About This
26: Reach And Frequency
27: Page Visits
28: Talking About This
This online training course is comprehensive and designed to cover the key topics listed under the curriculum.
You will have 12 Months access to your online study platform from the date you purchased the course. The course is self-paced so you decide how fast or slow the training goes. You can complete the course in stages revisiting the training at any time.
Method of Assessment:
At the end of the course, learners will take an online multiple choice question assessment test. The online test is marked straight away, so you will know immediately if you have passed the course.