Develop the essential, digitally relevant skills for the world of advertising, copy writing and marketing communications, opening up opportunities in specialist agencies, integrated brand communications and client side brand management.
This Advertising and Marketing course offers the opportunity to develop the creativity, knowledge and skills to deliver successful global campaigns, in preparation for a career in the creative industries.
This diploma course aims to introduce topics such as buyer behaviour, brand development, the advertising process, media planning and global marketing, enabling students to develop a comprehensive understanding of the role of advertising and marketing in business and society. Learners have the opportunity to learn how to apply marketing techniques at both the strategic and operational levels, to implement creative advertising strategies and to develop an understanding of the importance of marketing and advertising in meeting business objectives
Our online programme is well designed that you feel same as you are in the classroom. This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week in 365 days (12 months). Effective support service, and study materials including step by step guided tutorial videos build your confidence to study well and guide you to secure your qualification.
Suitability - Who should attend?
Who is this course for?
- This online course will be of interest to people who wish to learn more about advertising and marketing or to advance their career prospects in the advertising and marketing arena while obtaining advertising and marketing certification.
- This course is ideal for business owner who wish to connect the power of advertising and marketing to increase their prospects.
- This course also is useful for Digital Markers, Marketing Executives, Marketing Assistants, Business Development Managers as well as others involved in Personal Relationship and Business Promotion.
- There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
- Learners should be ages 16 or over to undertake the qualification.
- Basic understanding of English language, literacy, numeracy and ICT are required to attend this course.
Outcome / Qualification etc.
Successful candidates will be awarded certificate for “Diploma in Advertising and Marketing”.
Training Course Content
This online training course is comprehensive and designed to cover the following key topics are listed under the curriculum. This course has been designed for 30 guided learning hours.
- Introduction to Marketing
- Marketing Strategies for Competition
- Analysis of Marketing Environment
- International Marketing Strategies
- Consumer Behaviour
- Marketing and Market Research
- Market Segmentation
- Marketing Mix
- Product Life Cycle
- Marketing Channel and Supply Chain
- Customer Relationship
- Sales Promotion
- Pricing Strategies
- Recommended Books – Marketing and Advertising
- This Marketing and Advertising offers modules which are geared towards developing your competence and skill as a prospective marketer as well as your knowledge of marketing models, theories and concepts.
- The course examines the increasingly important and dynamic role that advertising and marketing communications plays within an organisation.
You will have 12 Months access to your online study platform from the date you purchased the course. The course is self-paced so you decide how fast or slow the training goes. You can complete the course in stages revisiting the training at any time.
Method of Assessment:
At the end of the course learners will also take an online multiple choice questions assessment test. This online multiple choice questions test is marked automatically so you will receive an instant grade and know whether you have passed the course.
Why Choose Us?
- Our courses represent outstanding value for money
- High quality e-learning study materials and mock exams.
- Each course is designed by industry experts, using an innovative interactive learning approach.
- Includes step-by-step guided videos tutorials.
- Benefit of applying NUS extra Discount Card.
- 24/7 Access to the Online Learning Portal.
- Anytime & Anywhere Learning.
- Recognised Accredited Qualification.
- Access Course Content on Mobile, Tablet or Desktop.
- Study in a user friendly, advanced online learning platform.
- Excellent customer service and administrative support.