Show as: Mobile

EMMS Executive Master in Marketing & Sales

SDA Bocconi School of Management
Course summary
14 months
33,500 EUR
Full time
Distance, Milan
Rating: 5 (2 Reviews)

Course description

EMMS Executive Master in Marketing & Sales - 14 months in Italy, Spain & by Distance Learning

Why choose the EMMS?

  • To develop your career path while continuing to work 
  • To learn  marketing and sales knowledge in an international context 
  • To find new networking opportunities in an international market

EMMS offers you

  • Unique learning activities: face-to-face lessons, distance learning lessons, business project. Overall, 48% of sessions are face-to-face and 52% are by distance learning.
  • Face-to-face lessons are held in three cities: Milan, Barcelona and Madrid.
  • EMMS diploma is a joint degree issued by two very prestigious business schools: SDA Bocconi and ESADE.

A fact: A joint initiative SDA Bocconi /ESADE – more connections, broader expansions.

Teaching methods and evaluation process

The total length of emms is 14 months, January 2013 - February 2014.
Residential modules and exams take up 32 working days and 4 Saturday mornings and are divided between Italy and Spain.

Overall, 48% of the emms sessions are face-to-face and 52% are by distance learning sessions

    SDA Bocconi Full-time MBA Interested in learning more about the SDA Bocconi EMMS Executive Master in Marketing & Sales? Request Information from SDA Bocconi School of Management here

    If you want to find out more about EMMS Executive Master in Marketing & Sales, you can make an information request below and the school will contact you with further information.

    Suitability - Who should attend?

    SDA Bocconi Master in Fashion, Design & Management

    The EMMS Executive Master in Marketing & Sales has a number of admission requirements and a Selection criteria.


    • Rolling online application
    • Feedback in 2-3 weeks from receipt of the online application
    • Selection result in 2-3 weeks from receipt of all required documents

    Candidates are carefully selected on the basis of an extensive review of

      • about 5 years of work experience
      • minimum age 25 years
      • University or bachelor degree
      • TOEFL or equivalent English proficiency test
      • GMAT is not mandatory, but it is considered a plus


      Contact SDA Bocconi to learn more here Please contact SDA Bocconi to learn more about their admission requirements and the application process here

      EMMS Executive Master in Marketing & Sales Curriculum

      Programme structure and curriculumSDA Bocconi Food and Beverages Management


      The structure of this EMMS Executive Master in Marketing & Sales is strongly cross-disciplinary.

      Module 1. January - March 2013

      Fundamental 1
      Marketing Management
      Sales Management
      Channel Management

      Residency module: 14th - 19th January 2013 (Milan)
      Distance Learning: 21st January - 9th March 2013 (online)

      Module 2. March - May 2013

      Fundamental 2
      Marketing Research
      Brand Management
      Going to the Market

      Residency module: 11th - 16th March 2013 (Barcelona)
      Distance Learning: 18th March - 11th May 2013 (online)

      Module 3. May - July 2013

      Extracting Value from the Customer
      Price Strategy and Management
      Culture and Anthropology
      Strategic Marketing

      Residency module: 13th - 18th May 2013 (Milan)
      Distance Learning: 20th May - 6th July 2013 (online)

      Module 4. July - September 2013

      Relating to the Customer
      International Marketing management
      Finance for Marketing & Sales
      Integrated Marketing Communication

      Residency module: 8th - 13th July 2013 (Barcelona)
      Distance Learning: 15th July - 14th September 2013 (online)
      Summer Break: 5th - 18th August 2013

      Module 5. September - November 2013

      Going to the Customer
      Digital Enablers
      F2F Workshop: Negotiation Skills
      CRM and Business Intelligence
      F2F Workshop: Making Marketing & Sales work

      Residency module: 16th - 21st September 2013 (Madrid)
      Distance Learning: 23rd September - 9th November 2013 (online)

      Module 6. November 2013 - January 2014

      Innovating for the Customer
      Marketing Creativity and Innovation
      Sales Management (Advanced)

      Residency module: 11th - 15th November 2013 (Milan)
      Distance Learning: 18th November 2013 - 18th January 2014 (online)
      Winter Break: 22nd December 2013 - 1st January 2014

      Module 7. 19th - 21st February 2014 (Barcelona)

      F2F Workshop: Communication Skills
      New Trends in Marketing
      Top Manager Address
      Business project presentation

      Mission and learning objectives

      The executive master in marketing & sales is ideal for energetic, forward-looking young executives who want to reach out and acquire a global mindset.

      EMMS will enable you to:

      • round up your skills and develop the strategic mind-frame which would make you successful in a management position
      • develop your career path while continuing to work
      • learn marketing and sales knowledge in an international context
      • share the experience of other professionals involved in marketing and sales in different companies, industries, and countries
      • find new networking opportunities in an international market
      • gain awareness of your skills and competences through a specifically designed program


      Fees and expenses of this SDA Bocconi EMMS Executive Master in Marketing & Sales are € 33,500 and includes:

      • all teaching costs
      • internal teaching materials used during the Program
      • use of the infrastructures of the two Schools
      • some lunches.

      For more information on the Tuition Waivers available please contact us here to learn more.

      About provider

      SDA Bocconi School of Management SDA Bocconi is the leading School of Management in Italy and also stands among the top-ranked European Institutions. Founded in 1971, with its over 40-year experience, SDA Bocconi School of Management is a pioneer in...

      Read more and show all courses with this provider

      Request info

      Tell us what kind of professional training you're looking for and we'll put you in touch with relevant training providers who will send you a quote.

      Contact info

      SDA Bocconi School of Management

      Via Bocconi, 8
      20136 Milan


      Alessandro Magno
      I would strongly recommend EMMS to a young and smart marketing manager willing to grow professionally and learn, while continuing to work. It offers a unique learning experience, because of the international composition of the class, the excellent teachers from different business schools, the lessons held in Milan, Barcelona and Madrid. Thank...
      Show more
      Monica Slater
      I chose this program because it fit me perfectly. I’ve had a unique career, and the program itself is quite unusual. I searched for five years for the right way to get a master’s level education in marketing and sales. There are many quality business programs out there. However, I found there aren’t many that focus exclusively on marketing. T...
      Show more