Facebook for BusinessPitman Training Group
Facebook for Business Course - Pitman Training Group
Learn how to leverage the power of Facebook to successfully promote yourself or your company, with this highly practical online course from Pitman Training.
Participants will develop their core understanding of the social media platform from a corporate perspective and how to capitalise on the whole spectrum of marketing opportunities it offers. The course will cover:
- How to use Facebook features effectively
- How to optimise your profile
- How to attract new audiences
- How to market yourself creatively
- Promoting a company page or events
- Newsfeed algorithm
- Using insights
- Improving customer relationships
Attendees will come away from the course feeling empowered to start implementing new marketing ideas and best practices - to get the most out of their Facebook for business.
Suitability - Who should attend?
This programme is suitable for any individuals using social media to promote their business or personal profile.
Outcome / Qualification etc.
Participants will be awarded 12 CPD points upon successful completion of this course.
Training Course Content
The course is made up of the following eight modules:
- Module 1: What is Social Media? Why use Social Media? What worries you? What excites you? Taking a strategic approach
- Module 2: Reviewing current marketing activity
- Module 3: Reasons and aims for Social Media marketing, the impact of the type and size of the business on the methods chosen, typical audience groups, identifying the Social Media audience of a business
- Module 4: The range of Social Media tools, Blogs, email newsletters, niche tools, LinkedIn, Twitter, Facebook, Google+, Videos, Podcasts, Forums, Social Bookmarking, mobile and other content
- Module 5: You'll look at content, creating a content plan and re-using content
- Module 6: Looks at Resources, Social Media policy, risk and crisis management
- Module 7: Reviews how to measure your social media success
- Module 8: Looks at creating a strategy and best practice
Contact Pitman Training for pricing information.
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