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Blogging for Business

Pitman Training Group
Course summary
15 hours
Open / Scheduled
Next available date: Contact for info - Distance
Course Dates
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Bishop's Stortford
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Course description

Blogging for Business - Blended, Distance Learning, In Centre

In recent years blogging has emerged as an important tool for business to engage with customers personally and to receive feedback on services.

This short online course was created for individuals who want to learn more about creating and writing blogs professionally. A business blog needs to have the correct tone that is targeted towards its audience as it can be quite easy to alienate customers and create a PR disaster. Anyone wanting to write a blog for a business with a large customer audience needs specialised skills and needs to put a lot of thought into what they are doing.

Suitability - Who should attend?

This course will benefit anyone who is thinking of starting an online blog for their own business or that has been asked to write for their employers blog. 

Outcome / Qualification etc.

This course will provide participants with up to date skills on one of the most popular social media platforms. Having this blogging certification on a CV will give you an additional skill which could help you get your dream job working either in Marketing or PR, as a Social Media Guru/Specialist, Journalist, EA, VA, PA or Office Manager.

Training Course Content

The course consists of three sections.

Finding out about blogs:

  • The different types of blog
  • Typical elements of a blog site and blog post
  • Interesting blogs
  • Blogs to follow
  • Commenting and sharing on blogs
  • How you could use a blog
  • What to post and when

Designing a blog site:

  • Different ways to present a blog
  • Adverts
  • Colours and contrasts
  • Images
  • Accessibility issues
  • Blogging software options

Maintaining the blog site:

  • Creating a plan
  • Identifying good post content
  • Writing the content
  • Registering with search engines
  • Distributing posts
  • Sharing and marketing posts
  • Measuring impact. 


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About provider

Pitman Training offers a unique combination of benefits to students, giving them a training experience that will boost confidence and enhance skills, whether you are interested in secretarial, Microsoft Office, keyboard skills, book-keeping and accounts or IT training. Sir Isaac Pitman...

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Contact info

Pitman Training Group

Fairfax House, Walkers Court, Audby Lane
LS22 7FD Wetherby

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