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IDM Award in Direct and Digital Marketing

Institute of Data & Marketing
Course summary
12 months
295 GBP excl. VAT
English
London
e-learning / Online / Distance

Course description

IDM Award in Data-Driven Marketing(Award DDM)

Learn the key principles of Data-Driven Marketing with this IDM Online Award, designed for those new to the profession or who need to expand their marketing skill set

During your qualification in Data-Driven Marketing, you will learn:

  • The roles and benefits of direct marketing channels and how to deliver a successful data-driven campaign
  • How to plan a data capture strategy
  • Research, plan, implement, test and measure data-driven campaigns
  • Confidently plan an integrated data-driven marketing plan
If you want to find out more about IDM Award in Direct and Digital Marketing, you can make an information request below and the school will contact you with further information.

Suitability - Who should attend?

Learn the principles of Data-Driven Marketing, to plan, build and refine effective digital campaigns based on data insights.

The IDM Awards provide thorough grounding in a chosen subject area. Recommended for those new to marketing or looking to refresh their knowledge in the fundamentals.

Training Course Content

This qualification is made up of 9 modules. You will also be required to complete one exam.
 
Module 1: Overview of integrated direct marketing communications

  • The principal direct channels available to marketers, and how they are used today
  • The key tasks demanded of current marketing - and how an integrated approach is well-fitted to these

Module 2: Direct marketing channels

  • How to use direct mail, door-to-door, inserts, printed media, direct response TV (DRTV), direct response radio, and telemarketing for best practice.

Module 2: Digital marketing channels

  • The role of digital marketing and the online value proposition
  • An understanding of the key digital channels: search marketing, display advertising, email, social media marketing, mobile and affiliate marketing

Module 4: Database marketing

  • Creating a clear data strategy
  • Identifying what data you need to deliver your marketing goals
  • Building knowledge of legal and regulatory constraints around use of personal data
  • Permission marketing and CRM best practices: obtaining and maintaining consent

Module 5: Data analysis

  • Using profiling to extract simple insight from your data
  • Improving your targeting through the use of segmentation and personas
  • Adding to your customer understanding through market research

Module 6: Data-Driven Marketing Communications Planning

  • Performing a situation analysis
  • SMART objectives setting
  • Campaign management and evaluation

Module 7: Campaign Planning

  • The ability to use the key planning tools
  • Understanding the different techniques to deliver acquisition and retention campaigns
  • The key differences between B2B and B2C marketing 

Module 8: Testing

  • An awareness of what can be tested and in what order
  • Knowing the key steps in developing a test programme
  • Understanding the challenges of measuring tests in multichannel campaigns

Module 9: Creative Briefing

  • Understanding the importance of a good creative brief
  • Knowing how to prepare and deliver a good creative brief
  • Understanding how to evaluate creative work

Expenses

The cost of this qualification programme is £295 + VAT per delegate.

About provider

Institute of Data & Marketing

Institute of Data and Marketing

IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...


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Contact info

Institute of Data & Marketing

DMA House
70 Margaret Street London
W1W 8SS

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www.theidm.com


Reviews

Lisa Irons
(5)
Having already completed other broader marketing qualifications, this course was a perfect compliment and has really helped me to develop my understanding of this area of marketing in more detail. I’ve found the knowledge I have learnt has been easily transferable into practical application in my job role, and I’ve been able to see the benefits ...
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Louise Delaney
(5)
This is one of the best online courses I have ever taken, simply for its practicality - it’s down to earth and plain English style really helps understanding and I know that I will be able to translate the majority of this understanding into my everyday work as a senior marketing executive. Well done.
Mariana Santagada
(5)
I thoroughly enjoyed doing the ADDM course. It was the perfect course for somebody with no / little experience in Marketing and after finalising, I realised that my next plans will be the Certificate in Digital Marketing at IDM. I highly recommend this course for a Marketing path and the support from IDM is superb.