Digital Marketing Online Course
Expand your digital marketing competence and get tools, techniques and tactics you can apply right away.
Discover how to build, test and implement to deliver real results
The internet has transformed the way we communicate and market to our customers and stakeholders. The wide range of tools allows us to make data driven decisions with more accuracy and insight than ever before. To not use effective digital marketing strategies risks your organization being left behind whilst other competitors grow.
This course helps you learn how to navigate the entire digital marketing funnel, from attraction to retention, and gain the tools and knowledge to drive growth in your organization. Discover a wide range of digital marketing approaches and develop a mindset of continual iteration and learning to achieve results.
Six areas of study:
Wrap your head around basic concepts of digital marketing.
Attraction: Grabbing the attention
Tactics for reaching the most people with minimum efforts.
Activation: Getting the traffic
Techniques for turning your target audience into leads.
Conversion: Making the transaction
Preparing and persuading your leads to act or buy.
Retention: Keeping the business
Ways to engage your customers and keep them coming back for more.
Setting yourself up for continuous learning.
Hyper Island is more than a global learning provider. It’s also a rich community of students, former students (alumni), external collaborators and lifelong learning experts. We all come together to create positive change – that is beneficial not just to...