B2B Pricing Strategies
B2B Pricing Strategy from global independent business school IMD is the latest online learning program to help you gain a deeper understanding of value-based pricing and develop your critical pricing and procurement negotiation capabilities. During this five-week, modular program, you’ll combine individual assignments, case studies, personalized feedback from your program coach, and more to learn how to influence your customers with a superior value proposition.
This course is offered in partnership with IMD.
Outcome / Qualification etc.
Upon successful completion of the program, IMD grants a verified digital certificate of completion to participants. This program is graded as a pass or fail; participants must receive 80% to pass and obtain the certificate of completion.
Training Course Content
Throughout the program, you're encouraged to apply what you learn in your work context so you can start developing your pricing capabilities right away.
- Module 1: Pricing Excellence & Superior Value Propositions
- Module 2: From Cost-Based & Competition-Based to Value-Based Pricing
- Module 3: Discounts, Waterfalls, Pitches & Auctions
- Module 4: Pricing Psychology
- Module 5: Pricing Capabilities, Benchmarking, and Strategic Action Plan
For more information visit university website
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