Affiliate marketing is often seen as a quick-win that requires very little effort, but when affiliates and merchants treat it as such they rarely reap the rewards. This course unlocks the secrets to success – divulging how to invest your efforts effectively, to cultivate the best possible return. Youll learn to recognise and encourage your most profitable campaigns (as an affiliate publisher) and identify and nurture your best-performing affiliates (as a merchant).
The Affiliate Marketing Diploma Course gives you a solid understanding of what affiliate marketing is, including its various forms, pros and cons, and how it came about. Youll be familiarised with some of the many different affiliate marketing networks, how networks function and what services they offer to affiliate marketers and merchants.
From this course, youll learn how to use affiliate marketing effectively, from both the side of the affiliate marketer and the merchant. Youll learn about the importance of choosing a good niche, what makes a good niche market, how to research markets and trends effectively, and what the most profitable niches are.
As an affiliate marketer, there are many dos and donts when it comes to marketing products. The Affiliate Marketing Diploma Course guides you through appropriate marketing of products, how to track the performance of your affiliate scheme, and why content should come first. Youll discover ways to drive traffic to your site and improve your affiliate marketing performance, with special attention paid to conversion rates.
As a merchant, you will have a product or service to sell. Affiliate marketing offers an excellent way to do this, as you only pay for the conversions an affiliate generates, not the traffic. The Affiliate Marketing Diploma Course will guide you through setting up affiliates, promoting your affiliate program and will familiarise you with some of the various types of affiliate marketing tracking software.
If you like the sound of affiliate marketing as a business model, the course also provides information on setting up your own affiliate marketing business becoming the middle-man. From the course, youll learn how to manage the day-to-day operations of the business, be exposed to some useful business management tools and resources, and gain an understanding of how affiliate marketing businesses are taxed in the UK.
Outcome / Qualification etc.
Upon completion of your course assessments, you receive 2 certificates. A certified Diploma certificate from the Centre of Excellence and a CPD certificate displaying the number of CPD points earned from the course.
Upon successful completion of this course, learners can also receive a certificate of achievement from ABC Awards and a Learner Unit Summary, which lists the details of all the units the learner has completed as part of the course. (This certificate is optional and costs an additional 15).
ABC Awards is a leading national Awarding Organisation, regulated by Ofqual, and the Welsh Government. It has a long-established reputation for developing and awarding high-quality vocational qualifications across a wide range of industries.
This course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme.
Training Course Content
Module 1: History of Affiliate Marketing
Module 2: Introduction to Affiliate Marketing
Module 3: Various Affiliate Marketing Networks
Module 4: Getting Started
Module 5: Examining Trends and Markets
Module 6 Marketing Products on Your Website
Module 7: Getting Traffic and Improving Conversion Rates
Module 8: Past and Current Issues
Module 9: How to Promote Your Business with Affiliate Marketing
Module 10: How to Start an Affiliate Marketing Business
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